Archives for OMNIKAL Blog

Women Need to Stop Singing “It’s My Party And I’ll Cry If I Want To”

by Pat Heim, Ph.D. and Tammy Hughes The Heim Group, LLC   www.heimgroup.com 7 Reasons Why Men Aren’t Responsible for Failing Gender Initiatives. Ashley has been a manager for four years. She leads a highly motivated team that produces great results and has high moral to boot.   But she has recently started thinking about leaving the organization.  The men that were hired on at the same time as she have speedily moved up one or two ranks above her and Ashley feels stuck.  She talked to her boss about her future.  He said that her former colleagues have moved up
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How personality, motivation, company culture can fuel your small business success

by Susan Solovic It’s in style now to talk about company culture. Honestly, the general topic has long been discussed, but in previous days it was referred to as the “work environment.” I do think that the term “company culture” captures the bigger picture and gives us a handle to grab on to as we discuss and try to understand a range of issues that are critical to success in business. The downside is that when we talk about company culture, the focus is often on mission statements, managerial styles, and employee empowerment.
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Discover the Yin and Yang of marketing alliances

by Susan Solovic There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other businesses that are wooing the same social media audience as you’re trying to get onboard. Today, I want to suggest another very simple way to find companies that might be amenable to forming an alliance with your business. Simply put: If you’re a product supplier, contact the companies who supply related services to your customers. And if you’re a service provider, contact
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4 Ways to Build Trust with Customers That Can Transform Your Business

by Susan Solov “Make hundreds of dollars a week just by stuffing envelopes.” Remember that tiny ad that used to run regularly in virtually every newspaper’s classified ad section? I suppose a fair number of people answered the ad, otherwise they would have gone extinct quite quickly. However, most of us didn’t take the bait. Why? Because we didn’t have any trust in it. Trust may be the single most important foundational element in a business relationship, and with so many business relationships starting from the Internet today, knowing how to build trust with customers and prospects via the digital
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Supplier Inclusion: The Shift is On

Supplier Inclusion: The Shift is Onby Kenton Clarke by Kenton Clarke Southport, CT / –Several events in recent months around the idea of an inclusive supplier and workforce base driving revenue should resonate with diversity practitioners. We have seen C-level executives at Wal-Mart, Hewlett Packard and General Mills take strong positions on inclusion with their suppliers. In all cases, these major brands demanded inclusion within the workforce from their major suppliers as a requirement of doing business with them. Note, this isn’t about ownership attributes of their supplier partners, but more about an inclusive workforce that will perform services and
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